PUMA - Locals Series, Paris | End to end Creative direction, production, cinematography

Conceived as a culture-first celebration of Parisian street style and community, I led end-to-end creative direction, production, cinematography, and post-production on Sneaker Freaker’s "Locals" episodic video series in collaboration with PUMA. Designed to ground heritage footwear in authentic urban subcultures, the two-part campaign embeds directly into Paris’ contemporary creative landscape through intimate, docu-style storytelling.

Episode one spotlights Fabian Gasser, exploring the ritual, local connection, and community ethos underpinning Big Shot Coffee. In episode two, creative twins Awa and Adama Diakhité navigate the city in classic PUMA Suedes, taking viewers through their go-to neighborhood haunts, their shared visual language in streetwear, and what makes the Paris creative scene their ultimate collaborator. Managing every phase from concept and on-the-ground Paris filming to final grading and sound design, the project delivered an agile, highly tailored content asset bridging global brand heritage with genuine local culture.