Louis Vuitton - The making of the Buttersoft | Creative Production, Photography / Videography
On behalf of Sneaker Freaker, I was hosted by Louis Vuitton at their flagship Manufacture de Souliers in Fiesso d’Artico outside Venice for an exclusive behind-the-scenes look into the architecture of the BUTTERSOFT sneaker. Tracing the silhouette's creative lineage—from Virgil Abloh’s luxury-streetwear foundation to Pharrell Williams and Nigo’s tactile material reimagining—the assignment demanded an editorial balance of high-fashion reverence and footwear subculture nuance.
Operating solo on the ground, I creative produced, shot, and edited the full visual asset suite supporting the global digital feature. Working inside the house’s artisanal ateliers, I documented the 250-step construction process: capturing the sculpted hornbeam lasts, the proprietary ultra-supple lamb’s leather, hand-stitched detailing, and the master artisans bringing the exaggerated, pillow-like silhouette to life. The resulting stills and video package delivered a rare, elevated glimpse into luxury craftsmanship meeting modern sneaker culture.
View the full feature below:
Louis Vuitton | Manufacture de Souliers in Fiesso d’Artico
